Through a strategic partnership, Amazon Web Services and the developer of the next-generation database MongoDB will work together on various go-to-market and customer support initiatives, including offering cloud migration services to clients and partners and starting joint development projects for AWS Graviton processors and AWS Outposts.
Even though MongoDB competes with AWS’ own Amazon DocumentDB database, the comprehensive six-year partnership deal, announced on Tuesday, boosts the stature of the MongoDB Atlas cloud database on the AWS platform.
The agreement represented a stark departure from AWS’s intense competition with MongoDB through DocumentDB only a few years ago.
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In an interview with CRN, Alan Chhabra, executive vice president of worldwide partners at MongoDB, summarised the AWS-MongoDB relationship as “I would argue it was more rivalry than collaboration three years ago.” Compared to where we were three years ago, AWS advanced thanks to this deal. Here, AWS is acting extremely shrewdly. They are acting in the client’s best interests.
Since its launch in January 2019, AWS has promoted Amazon DocumentDB as a “MongoDB-compatible” NoSQL database, able to execute MongoDB workloads via supporting Apache 2.0 open-source MongoDB APIs.
However, according to Chhabra, during the last two years, AWS has adopted a more neutral stance regarding its clients’ databases. Last, it started moving more deals to MongoDB, particularly inside business accounts.
Therefore, according to Chhabra, 2021 was the turning point when our sales force and their sales team truly began cooperating. According to the statement, this genuine go-to-market partnership unites the two businesses to best serve our clients.
“AWS does not view any of the current spaces it is in as a winner-take-all situation. According to Chris Grusz, director of business development for the AWS Marketplace, Service Catalog, and AWS Control Tower, “we find clients seeking a range of solutions that match their individual needs.” AWS collaborates with various technology providers because we genuinely think giving our customers options is crucial.
Why the change In a polite manner, Chhabra states, “I think you can make the claim that technologies that have mimicked or emulated MongoDB cannot give the capabilities and functionalities to address the most mission-critical applications as MongoDB Atlas can.
According to Grusz, “Range is a significant element in the Amazon Flywheel. Customers buy from Amazon because we offer a large selection of things, which is valid for AWS customers searching for technical needs. According to an explanation on fourweekmba.com, Amazon Flywheel is an Amazon virtuous cycle idea that uses customer experience to promote the platform and third-party businesses.
“AWS has always believed in having a robust partner ecosystem, and we have many instances of comparable solutions that have flourished in the business alongside AWS services,” said Grusz. As long as we give our clients the answers they require, we believe that co-opetition is a notion that benefits all parties involved.
The agreement between AWS and MongoDB further strengthens their already-developing partnership. MongoDB launched a new pay-as-you-go MongoDB Atlas subscription service on the AWS Marketplace in November 2021 at the AWS re: Invent conference, which includes free trials.
According to Grusz, having MongoDB in the AWS marketplace makes it simple for users to locate and install MongoDB without leaving AWS and consolidate payment on their AWS account.
According to Ruba Borno, vice president of Worldwide Channels and Alliances at AWS, “MongoDB has been both a customer and trusted AWS partner for years, leveraging AWS’s broad and deep set of functionality, proven operational performance, and security to help organisations move their software and data into the cloud faster with a seamless user experience.”
According to Borno, customers benefit from a richer application developer experience and improved data utilization thanks to MongoDB Atlas running on AWS. “Whether startups or corporations, working in the private or public sector, MongoDB has a mentality of pushing innovation, enhancing dependability, and ensuring we support clients’ attempts to become more data-driven companies in the cloud.”
As part of the new agreement, AWS and MongoDB will work together in various areas, including solution architecture, sales, marketing, and customer support, effectively treating the MongoDB Atlas cloud database as equal to AWS offerings. A significant component of the agreement is shared developer relations efforts, such as training and enablement. The agreement applies to the public sector in the United States and the US, EMEA, and APAC.
According to Grusz, “Our joint clients prefer MongoDB because it’s versatile, simple to use, and uses a JSON-like format, which is well-liked by AWS users. “Because MongoDB’s built-in platform is used by more than 30,000 clients, AWS benefits from this partnership. This vast user base already has training and expertise with MongoDB, and many want to take advantage of these abilities when operating MongoDB in their AWS settings.
(AWS will keep promoting its database service, Amazon DocumentDB.)
The development of services to assist clients operating MongoDB-based applications on-premises with updating and migrating to the MongoDB Atlas cloud service on AWS is a critical component of the collaboration. The program goes beyond merely moving applications to the cloud by offering services for rewriting existing programs for cloud architectures and addressing problems with data security and regional data sovereignty.
MongoDB and AWS have developed what Chhabra described as the “best-in-industry migration programme” to encourage clients to switch from on-premises to the cloud by providing financial incentives, the finest designs, best practices, and service partners.
The 6 million or more IT operators and developers who use the AWS Management Console to manage AWS resources may now readily see MongoDB Atlas listings on the AWS Marketplace.
AWS Graviton, the specially designed processors that power Amazon Elastic Compute Cloud workloads, and AWS Outposts, the cloud computing giant’s line of managed services that extend AWS infrastructure, services, and tools to customers’ on-premises systems, are two additional areas where the two businesses are collaborating to develop joint capabilities.
According to Chhabra, the partnership with AWS will be advantageous for MongoDB’s channel partners, notably systems integrators and independent software vendors.
Numerous collaborative ISV partners of the two businesses create programs and sector-specific solutions that operate on MongoDB and AWS. The relationship will provide stronger technological ties, integration with the AWS Management Console, and expanded support from both businesses, all of which will benefit partners. Additionally, the MongoDB ISVs that wish to rewrite their applications for the cloud will profit from the cloud migration initiative, according to Chhabra.
The aid with cloud migration and the technological integrations are also advantageous to MongoDB’s systems integrator partners, who include industry heavyweights like Accenture and smaller businesses like PeerIslands that specialize in IT and digital transformation services.
According to Chhabra, systems integrators will profit from this since they can assist clients in moving their workloads to AWS more quickly while also enhancing those workloads in the process. “Through this relationship, systems integrators have the opportunity to benefit their clients and generate revenue.”
“Our channel partners will find this announcement to be intriguing. For instance, now that MongoDB is available through [the] AWS Marketplace, our channel partners may be able to engage in a Channel Partner Private Offer with their clients, according to Grusz.
However, despite the extensive agreement, MongoDB isn’t restricting its cloud platform efforts to AWS. The database developer also has a close relationship with Google Cloud, and Microsoft Azure is the cloud computing platform used by its applications. Additionally, Alibaba, IBM, and Rackspace Technology are OEM partners of MongoDB, which uses their platforms to run the MongoDB database.