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AWS works to boost cloud adoption in AWS EMEA with the ‘power of three’

Posted on October 28, 2022 by

Categories: AWS


The adage “If you want to move quickly, go alone” AWS EMEA is one that Amazon Web Services Inc. has appropriated. As part of its mission to support businesses in Europe, the Middle East, and Africa in their move to the cloud, it has adopted the motto “If you want to go far, go together.”

Companies have been forced to reconsider their digital strategy as a result of the epidemic, and the cloud is emerging as one of the building blocks for corporate innovation. According to Tanuja Randery (pictured), general director for EMEA at AWS, becoming tech firms is front of mind for businesses in the post-pandemic environment, and the cloud is emerging as a significant facilitator for bridging the links between business and technology.

People are embracing the cloud because of cost, M&A, and innovation factors, according to Randery. So, regardless of who you are, please assist me in becoming a tech firm, provide me with digital skills, and then assist me in being a more sustainable business.

During AWS re:Invent, Randery spoke with the co-hosts of SiliconANGLE Media’s livestreaming studio theCUBE, John Furrier and Dave Vellante. They talked about the AWS re/Start initiative and how AWS promotes cloud adoption in EMEA. (* See disclaimer below.)

Data being the initial trigger

Companies using data as the initial trigger point are making cloud migration in many nations easier. According to Randery, this has allowed AWS to have 100,000 worldwide partners and close to 325,000 active clients in the Marketplace.

When considering data, she said, “you can really begin to collect all of your data into one place and then start to examine and dissect it.” “So I believe what I’m seeing for sure is that data is the initial trigger in those nations,” the author said.

Any firm must implement industry solutions. According to Randery, this calls for going beyond IT and providing concrete use cases from many industries. She used the Goldman Sachs Financial Cloud as an example, adding that other financial services firms in EMEA might benefit from it as well as the work she and her team are now undertaking in the areas of industrials and IOT. Therefore, integrating our technology with industrial use cases is particularly key.

A significant portion of VC money is directed toward developers, startups, and scale-ups in EMEA nations. According to Randery, AWS is facilitating a move to IPOs and enabling certain firms to be formed in the cloud.

According to her, there used to be a lot of M&A and strategic acquisitions, but now they have broader goals and are planning an IPO. We have followed them from the time they were seeds or pre-seeds to the point where they are now unicorns.

With businesses constructing on AWS, Randery thinks collaborations are essential to the future of the cloud, resulting in additional options for market and innovation for consumers.

“We discuss the power of three,” she continued, “which is bringing in a GSI partner, an ISV partner, and finally AWS.” You develop that power of three and bring it to our clients, I say.

Randery believes that the support mechanisms afforded by the AWS ecosystem, which is robust, assist entrepreneurs overcome their fear of failure.

A startup wants to connect to a business, and an organisation wants to connect to a startup, creating what Randery called a “true virtuous loop” within AWS. The EMEA Startup Loft Accelerator is a programme that we started in EMEA. Its goal is to attract companies into our space both physically and electronically in order to assist them in creating and forming relationships.

According to Randery, businesses should adopt an innovation culture since the challenge now lies not in technology but rather in attitude, leadership, dedication, skills, organisational structure, and operational model. Businesses change by deconstructing the issue, and AWS makes this possible by outlining a migration route with the customers.

We examine their SAP systems, e-commerce platforms, value management systems, and core infrastructure, she added. “I believe you must conduct yourself professionally… and then aid with the actual digitization of that use case using our technology.

Despite AWS’s notable advancements in cloud adoption, Randery thinks there is still a huge window of opportunity as just 5% to 15% of workloads have been shifted to the cloud.

The 5% to 15%… Why not 100% at some time when we have to go 50%, 60%, or 70%?” she said. “I believe that’s the acceleration we need to help bring in EMEA over the next few years.”

Every firm prioritises diversity, and according to Randery, AWS’ re/Start initiative is essential in achieving this goal. She gave the example of Charlotte Wilkins, who quit her job at McDonald’s to pursue a career in technology.

We have a programme called “re/Start” that, according to Randery, “truly helps the underemployed and jobless undergo a 12-week intense course and be schooled up on cloud skills.”

The whole video interview, which was a part of SiliconANGLE and theCUBE’s coverage of AWS re:Invent, is available here. (*Full disclosure: This theCUBE episode was sponsored by AWS. The material on theCUBE or SiliconANGLE is not subject to editorial control by AWS or any other sponsors.)